oct 23, 2015
jo nagasaka brings vitra designation to blue bottle coffee in tokyo
jo nagasaka brings vitra designation inside blue bottle coffee in tokyo
photography by koji honda
continuing with their partnership from milan salone del mobile, seat code vitra and jo nagasaka of schemata architects have presented a latest vitra designation in a blue bottle coffee in tokyo. in milan, a muster mount during a satisfactory embodied a proxy room character, illustrated with a accepted use of wooden pallets – built during opposite heights – where a endless home collection by a likes of ronan erwan bouroullec was shown.
the façade of a blue bottle coffee in tokyo
this second time partnership – on a other side of a universe – sees a designation fabricated in a smaller and reduction open-plan space. keeping to a industrial aesthetic, a preference of vitra’s seat have been integrated into a interiors of a blue bottle cafe, and suitably all colored blue. outside, a joist pallets have been used and built on a patio and a out-of-store. a new ‘belleville’ collection is among a seat by vitra that has been seamlessly incorporated into a café space where visitors can continue to take their coffee while enjoying a installation.
designboom interviewed jo nagasaka of schemata architects about thecollaboration with vitra.
DB: how did your partnership between vitra come about?
JN: it started with an e-mail from nora, co-CEO of vitra, seeking if she can dump by a bureau in tokyo. she came by and we accidentally enjoyed a good conversation- and during a really final notation she asked if we can combine on their milano salone exhibition. we had this speak on january 8th this year- and a muster was scheduled to open in 3 months! it was a really obligatory offer.
the wooden pallets have been used via a coffee shop
DB: did we intend to keep a unchanging temperament between a vitra muster in milan and now in a blue bottle café in tokyo?
JN: we wanted to introduce a judgment that would advantage both vitra and blue bottle coffee- so we suspicion of regulating wooden pallets, a categorical member of vitra’s milano exhibition, to renovate a existent context of a blue bottle coffee cafeteria roastery into a proxy muster space.
DB: what are some hurdles we faced when conceptualizing this vitra proxy installation?
JN: daily operation during blue bottle coffee extends from early morning compartment late night, 7 days a week. a biggest plea was to finish a whole construction overnight!
DB: what is your favorite square of vitra seat that is on uncover in a installation?
JN: my favorite is belleville. indeed when i initial saw it in milan, we felt that a pattern was rather required and formal, with a feeling of classical elegance. though when we placed it here during blue bottle coffee, we was agreeably astounded to see a magnificence and levity that belleville combined that was a good contrariety with a strong and industrial atmosphere.
read designboom’s essay on a a prior partnership in milan here and a construction of a blue bottle coffee emporium here.
natasha kwok we designboom
oct 23, 2015
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